When looking at the price/quality relationship, one study found consumers use price and brand to evaluate the prestige of the product but do not generally use these cues to evaluate product:
A) price.
B) value.
C) performance.
D) features.

Question

Quizplus · Accepted Answer

The study found that consumers use price and brand to evaluate the prestige of the product, but do not generally use these cues to evaluate performance, meaning that price and brand are not reliable indicators of product quality or value.

When Looking at the Price/quality Relationship, One Study Found Consumers