Some distinctive characteristics of services make it difficult for consumers to judge quality. Which of the following is not one of the characteristics?
A) Variability.
B) Perishability.
C) Tangibility.
D) Being simultaneously produced and consumed.

Question

Quizplus · Accepted Answer

Tangibility is not a characteristic that makes it difficult for consumers to judge quality. Tangibility refers to the extent to which a service can be physically perceived or experienced. The other characteristics listed - variability, perishability, and being simultaneously produced and consumed - all contribute to the challenge of evaluating service quality.

Some Distinctive Characteristics of Services Make It Difficult for Consumers