Some researchers argue that because instrumental learning theory views behaviour as a result of __????_____ rather than cognitive processes, it is applicable only to products that have little personal relevance or importance to the consumer.
A) emotional processes
B) behavioural processes
C) thought manipulation
D) environmental manipulation
Correct Answer:
Verified
Q44: The amount of information available for delivery
Q45: When individuals observe the behaviour of others,
Q46: When a learned response is no longer
Q47: 'Observational learning' and 'vicarious learning' are both
Q48: A firm introducing a revolutionary new product
Q50: If a consumer is no longer satisfied
Q51: When watching a commercial on TV a
Q52: _ learning theorists believe that learning occurs
Q53: When a learning schedule is spread out
Q54: 'Learning based on mental activity' defines:
A) cognitive
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