When watching a commercial on TV a consumer looks at an image for a few seconds and then looks away. This person will then retain an after-image which is packed with information to be processed later even though it is very short-lived. The memory storage area this example refers to is the:
A) general store.
B) short-term store.
C) long-term store.
D) sensory store.

Question

Quizplus · Accepted Answer

The memory storage area being referred to in this example is the sensory store, where information is briefly stored for processing before it is either transferred to the short-term store or forgotten. The after-image created by the commercial is an example of sensory memory, as it is a brief and fleeting image that is retained for a short amount of time.

When Watching a Commercial on TV a Consumer Looks at an Image