Advertising wearout is the phenomenon that happens when a greater number of repetitions occur, after which an individual can become satiated, and attention and retention will decline. Memory may no longer improve with repeated exposures.

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Advertising wearout is a real phenomenon that occurs when repeated exposures to an advertisement cause individuals to become satiated, leading to a decline in attention and retention. After a certain point, memory no longer improves with further repetitions.

Advertising Wearout Is the Phenomenon That Happens When a Greater