The longer the period of learning, that is, of associating a brand name with a specific product, the less likely the consumer is to discriminate and the more likely to generalise the stimulus.

Question

Quizplus · Accepted Answer

Longer periods of learning or associating a brand name with a specific product typically lead to stronger and more specific brand recognition and loyalty, making consumers more likely to discriminate between brands rather than generalize.

The Longer the Period of Learning, That Is, of Associating