If a consumer reported preferring German cars over Japanese cars, marketers would expect that the individual would be likely to buy a German brand when his current vehicle needed to be replaced. This is based on which aspect of consumer attitudes?

Question

Quizplus · Accepted Answer

Attitudes are considered consistent because they reflect an individual's enduring evaluations, feelings, and tendencies toward an object or idea, which in this case is a preference for German cars over Japanese cars. This consistency in attitude is what leads marketers to predict future purchasing behavior based on current preferences.

If a Consumer Reported Preferring German Cars Over Japanese Cars