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Benjamin Strongly Prefers German Cars Over Japanese Cars and It

Question 14

Multiple Choice

Benjamin strongly prefers German Cars over Japanese cars and it is thus expected that when buying a car he will purchase a German car. However, due to financial constraints he is not able to afford a German car and thus purchases a Japanese car despite his attitudes. This is because:


A) the object plays a role in a consumer's decision.
B) there is a change in learned predispositions.
C) there is a consistency in attitudes.
D) a situation affects a person's attitude.

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