The development of the theory of trying to consume most closely parallels the:
A) attitude-toward-object model.
B) theory-of-reasoned-action model.
C) attitude-toward-behaviour model.
D) attitude-toward-the-ad model.

Question

Quizplus · Accepted Answer

The theory of trying to consume is closely related to the theory-of-reasoned-action model. This model argues that our behavior is determined by our intentions, which are influenced by our attitude towards the behavior and subjective norms. In the case of trying to consume, the behavior would be to consume a product or service, and the theory-of-reasoned-action model helps explain why individuals may or may not try to consume a product or service. The attitude-toward-object model is focused on people's overall evaluation of an object, while the attitude-toward-behavior model is focused on people's attitudes towards the behavior itself, and the attitude-toward-the-ad model is focused on people's attitudes towards advertising.

The Development of the Theory of Trying to Consume Most