Lydia is an amateur photographer who considered moving from her point-and-shoot digital camera to a DSLR camera in order to be able to change lenses. However, with recent improvements in point-and-shoot cameras, Lydia is unsure of whether her move to a DSLR camera will be worthwhile. When Olympus brings out point-and-shoot cameras and changes Lydia's mind, they have used which strategy?
A) By resolving two conflicting attitudes.
B) By associating the product with a special group, event or cause.
C) By changing the basic motivational function.
D) By changing consumer beliefs about competitor brands.

Question

Quizplus · Accepted Answer

Olympus resolved Lydia's conflicting attitudes between sticking with a point-and-shoot camera and moving to a DSLR by improving their point-and-shoot cameras, thus influencing her decision.

Lydia Is an Amateur Photographer Who Considered Moving from Her