When Melitta (a coffee machine brand) introduced a coffeemaker that includes a weather forecast screen linked to the Internet, it is altering a component of the multi-attribute model to change attitudes. Which strategy is it using?
A) Changing the relative evaluation of attributes.
B) Changing brand beliefs.
C) Adding an attribute.
D) Changing the overall brand rating.

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The Answer of When Melitta (a coffee machine brand) introduced a coffeemaker that includes a weather forecast screen linked to the Internet, it is altering a component of the multi-attribute model to change attitudes. Which strategy is it using?
A) Changing the relative evaluation of attributes.
B) Changing brand beliefs.
C) Adding an attribute.
D) Changing the overall brand rating.

When Melitta (A Coffee Machine Brand) Introduced a Coffeemaker That