According to the elaboration likelihood model, cents-off coupons, free samples, beautiful background scenery and celebrity endorsements are all _____ routes to persuasion.
A) central
B) peripheral
C) rational
D) emotional

Question

Quizplus · Accepted Answer

The peripheral route of persuasion is characterized by using cues that are not directly related to the substance of the message, such as attractive visuals or celebrity endorsements. The central route, on the other hand, relies on the logical and substantive arguments of the message itself. Therefore, cents-off coupons, free samples, beautiful background scenery, and celebrity endorsements are all peripheral cues that are designed to influence attitudes through relatively superficial means.

According to the Elaboration Likelihood Model, Cents-Off Coupons, Free Samples