________ describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

Question

Quizplus · Accepted Answer

The given description clearly matches with the concept of viral marketing, which is a marketing technique that utilizes social media, word-of-mouth, and other similar strategies to encourage individuals to spread a marketing message to their personal and professional networks. This, in turn, helps in creating a ripple effect and exponential growth in the message's reach and influence, similar to the spread of a virus. Hence, option A (viral marketing) is the correct answer. Options B, C, and D are incorrect as they are not relevant to the given description.

________ Describes Any Strategy That Encourages Individuals to Pass on a Marketing