Rosie must decide whether to emphasise the positive benefits of using her product or the negative effects if the product is not used. Her decision is considering the role of:

Question

Quizplus · Accepted Answer

Rosie's decision is related to message framing, which refers to the way a message is presented or "framed" to influence attitudes and decisions. In this case, she is deciding whether to use a positive or negative frame, highlighting either the benefits or the risks of not using the product.

Rosie Must Decide Whether to Emphasise the Positive Benefits of Using