When involvement with a product is high, advertisers should:
A) present ads with strong issue-related arguments.
B) emphasise visual or symbolic material.
C) use action closings.
D) present ads which emphasise the spokespersons.

Question

Quizplus · Accepted Answer

When involvement with a product is high, consumers are more receptive to issue-related arguments and information about the product's features and benefits. Therefore, presenting ads with strong issue-related arguments would be the best choice in this scenario.

When Involvement with a Product Is High, Advertisers Should