When a laundry detergent brand cites a consumer's choice magazine in their advertisement that they 'are most successful in removing stains on all kinds of fabric' compared to its competitors, which of the following strategies is that brand using?
A) Two-sided message.
B) Framing.
C) Advertising resonance.
D) Comparative advertising.

Question

Quizplus · Accepted Answer

The laundry detergent brand is using comparative advertising by citing the results of a consumer's choice magazine to claim that they are more effective in stain removal than their competitors.

When a Laundry Detergent Brand Cites a Consumer's Choice Magazine