Which of the following does not fall into the category of opinion leadership?
A) A classmate recommending a movie she saw last night.
B) A friend just returning from holiday with pictures recommends you use a polarising filter when taking photos for outdoor scenery.
C) A family decides to ask the neighbours who already have a swimming pool which company they should call to build one.
D) The local mobile phone store salesperson tells you about the latest model of Nokia phones they just shipped in.

Question

Which of the following does not fall into the category of opinion leadership?
A) A classmate recommending a movie she saw last night.
B) A friend just returning from holiday with pictures recommends you use a polarising filter when taking photos for outdoor scenery.
C) A family decides to ask the neighbours who already have a swimming pool which 	company they should call to build one.
D) The local mobile phone store salesperson tells you about the latest model of Nokia phones they just shipped in.

Quizplus · Accepted Answer

The local mobile phone store salesperson falls into the category of a salesperson or expert, not opinion leadership. Opinion leaders are individuals who are perceived to have expertise and credibility on a particular topic, and their recommendations carry influence among their peers.

Which of the Following Does Not Fall into the Category