The degree of conformity is dependent on the reference group's ability to:
A) make the individual aware of a specific product.
B) provide comparison between the individual and the group's views.
C) influence the individual to adopt attitudes and behaviour consistent with the groups.
D) all of the above.

Question

Quizplus · Accepted Answer

The degree of conformity is dependent on various factors, including making the individual aware of a specific product, providing comparison between the individual and the group's views, and influencing the individual to adopt attitudes and behaviour consistent with the group's. Therefore, all the options mentioned in the question - A, B, and C - are correct.

The Degree of Conformity Is Dependent on the Reference Group's