Harley-Davidson owner groups and MX5 Club members are both examples of:
A) virtual communities.
B) symbolic groups.
C) brand communities.
D) work groups.

Question

Quizplus · Accepted Answer

Both Harley-Davidson owner groups and MX5 Club members are examples of brand communities, as they are groups of individuals who are brought together by their shared interest and loyalty towards a particular brand or product. These communities often participate in activities and events that revolve around the brand, such as group rides for Harley-Davidson owners or car shows for MX5 Club members.

Harley-Davidson Owner Groups and MX5 Club Members Are Both Examples