Advanced Health Studios notes in their advertising that at the conclusion of a 12-month clinical test, half the men using the product experienced modest to dense hair regrowth, and the rest had either minimal regrowth or no growth at all. This _____ strategy enhances the credibility of the message.

Question

Quizplus · Accepted Answer

The use of a two-sided message, which involves presenting both positive and negative information about a product or service, enhances the credibility of the message by acknowledging potential drawbacks or limitations. In the case of Advanced Health Studios, acknowledging that not all users experience significant hair regrowth adds to the credibility of their claim that the product can be effective for some users.

Advanced Health Studios Notes in Their Advertising That at the Conclusion