Advertising that claims product superiority over one or more explicitly named or implicitly identified competitors, either on an overall basis or on selected product attributes, is known as:

Question

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Comparative advertising is advertising that directly or indirectly claims superiority to one or more competitors. It compares the features or attributes of the product with those of its competitors, and highlights the strengths of its own product over its competitors.

Advertising That Claims Product Superiority Over One or More Explicitly