Which of the following is not a characteristic of humour in advertising?
A) Humour is more effective for new rather than existing products.
B) Humour attracts attention.
C) Humour does not harm comprehension.
D) Humour does not enhance source credibility.

Question

Quizplus · Accepted Answer

Humour is generally more effective for existing products rather than new ones, as it can reinforce brand familiarity and loyalty.

Which of the Following Is Not a Characteristic of Humour