Individuals with little interest in a particular product are said to have a low level of:
A) comprehension.
B) involvement.
C) selective exposure.
D) demassification.

Question

Quizplus · Accepted Answer

Involvement refers to an individual's level of interest or personal relevance in a product or topic. If someone has little interest in a particular product, it can be assumed that their level of involvement is low. Comprehension refers to the extent to which an individual understands information, selective exposure refers to the tendency to seek out information that confirms pre-existing beliefs, and demassification refers to the fragmentation of mass audiences into smaller, more specific groups. While these concepts may be related to involvement in some way, they do not specifically address the level of interest or personal relevance that an individual has for a product.

Individuals with Little Interest in a Particular Product Are Said