Marketers seek to most frequently examine the attitudes and behaviour of the:

Question

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Marketers are interested in understanding the decision-making process of their target audience, which is often influenced by the decider. The decider is the person who ultimately makes the decision to purchase a product or service, and therefore their attitudes and behavior are crucial for marketers to analyze. While understanding the attitudes and behavior of users, preparers, and purchasers can also be important, the decider is typically the focus of marketing research.

Marketers Seek to Most Frequently Examine the Attitudes and Behaviour