Question 1

Justine is the main income earner in a household. Her husband has decided they need a new barbeque for the family and uses Justine's income to purchase a new one. In this scenario Justine is the:

Accepted Answer

Justine's husband is the one who is physically purchasing the barbeque, making him the purchaser. Justine is not the decider or influencer in this scenario as her husband made the decision without her input or influence. She is simply the one who provides the income that is being used.

Question 2

The influence strategy for resolving husband-wife consumer-related conflict which is most likely to result in additional consumption is:

Accepted Answer

The reward influence strategy, which involves giving a tangible or intangible benefit to the other person, is likely to result in additional consumption. For example, a husband might offer to take his wife on a surprise vacation if she agrees to buy the new car he wants. This can be a mutually satisfying solution and can result in the purchase of additional goods or services.

Question 3

Sam and Donna can't agree on where to go out to eat. Sam suggests that if Donna agrees to Sam's choice, then afterward they will go see the movie of Donna's choice. Sam's offer constitutes the influence strategy of:

Accepted Answer

Sam's offer of letting Donna choose the movie as a reward for agreeing to his choice of restaurant is an example of the reward influence strategy.

Question 4

Role structure and decision making within the family are greatly influenced by:

Accepted Answer

Culture greatly influences role structure and decision making within the family. Different cultures have different norms and values regarding gender roles, parenting, and decision making, which shape the family dynamics. For example, in some cultures, the father is the head of the household and has the final say in all decisions, while in others, decisions are made collectively by all family members. Income, education, and personality can also have an impact, but culture is the primary factor.

Question 5

An attempt by a spouse to persuade the other spouse on the basis of his/her position in the household is an example of a(n) _____ influence strategy.

Accepted Answer

The legitimacy influence strategy involves using one's position or role to gain compliance. In this case, the spouse is using their position in the household to persuade their partner. The expert strategy involves using one's knowledge or expertise to persuade, bargaining involves making an exchange or trade-off, and reward involves offering a desirable outcome as a result of compliance.

Question 6

The parent-child relationship for consumption can be described as a:

Accepted Answer

The parent-child relationship in terms of consumption often involves the child influencing the decision (influence) and the parent ultimately making the purchase decision (yield). This dynamic reflects how children can affect the purchasing choices without being the actual purchasers.

Question 7

The extent that children will successfully influence parents' purchases will be determined by their success in the:

Accepted Answer

The extent to which children can influence their parents' purchases depends on the "influence versus yield situation," where the child's ability to persuade (influence) is weighed against the parent's willingness to give in (yield).

Question 8

Daniel is trying to influence his wife into buying a new television set for the family's living room. In order to convince her he has promised they can then also install a new wardrobe for her. This is an example of the influence strategy of:

Accepted Answer

Daniel is using the reward strategy by promising a new wardrobe in exchange for agreeing to buy a new television, essentially offering a positive incentive or benefit.

Question 9

Marketers seek to most frequently examine the attitudes and behaviour of the:

Accepted Answer

Marketers are interested in understanding the decision-making process of their target audience, which is often influenced by the decider. The decider is the person who ultimately makes the decision to purchase a product or service, and therefore their attitudes and behavior are crucial for marketers to analyze. While understanding the attitudes and behavior of users, preparers, and purchasers can also be important, the decider is typically the focus of marketing research.

Question 10

The argument that 'I bring in most of the money, so I should choose the car' would be most consistent with the influence strategy of:

Accepted Answer

This argument aligns with the legitimacy strategy, as it relies on the perceived rightful authority or role (in this case, the primary earner) to make decisions, suggesting that the person's contribution or status grants them the authority to choose.

Question 11

The family member who provides information to other members about a product or service would be acting in the role of:

Accepted Answer

The family member who provides information about a product or service to other family members is acting as an influencer. An influencer can be defined as someone who provides information and advice about a product or service and has the power to affect the purchase decisions of others. The maintainer is responsible for keeping the communication channels open between family members, the preparer is responsible for preparing the product or service for use, and the gatekeeper controls the flow of information within the family.

Question 12

In order for a particular brand to be considered for purchase by a family they must first satisfy the:

Accepted Answer

The gatekeeper is the family member who controls the flow of information about products and brands into the household.

Question 13

The fact that traditionally Asian-Australian families tend to be more husband-dominant than Anglo families demonstrates the importance of:

Accepted Answer

The fact that Asian-Australian families tend to be more husband-dominant than Anglo families points to cultural differences in beliefs and values regarding gender roles and leadership within the family unit. Personality, education, and income may also play a role, but cultural upbringing is the main factor in this case.

Question 14

Husband-wife consumption decisions can be classified in each of the following ways except as being:

Accepted Answer

The given options cover all possible classifications of husband-wife consumption decisions, therefore the correct answer is D, "all of the above".

Question 15

Family members have different roles in the decision-making process. The ______ is the one who transforms the product into a form suitable for consumption by other family members.

Accepted Answer

The preparer is the family member who is responsible for transforming the product into a form that is appropriate for consumption by other family members. This includes tasks such as cooking, cutting, and packaging food items. The influencer is the family member who provides advice and guidance on purchasing decisions, while the decider is the person who makes the final decision on what products to buy. The maintainer is the family member who is responsible for maintaining and repairing household appliances and products.

Question 16

Any persuasive attempts by one spouse to influence the behaviour of the other defines the influence strategy of:

Accepted Answer

The answer of Any persuasive attempts by one spouse to...

Question 17

The increased spending of children is associated with:

Accepted Answer

Increased spending of children is directly related to their increased disposable income. As children grow older, they may receive more money from allowance, gifts, or part-time jobs, which allows them to spend more on things they desire. Access to the internet and greater amounts of advertising may influence their spending choices, but it is the increase in disposable income that allows them to make more purchases.

Question 18

Family members have different roles in the decision-making process. The _____ is the one who transforms the product into a form suitable for consumption by other family members.

Accepted Answer

The preparer is responsible for transforming the product into a form suitable for consumption by other family members. The gatekeeper regulates the flow of information and decisions within the family. The decider has the final say in making a decision, and the maintainer is responsible for maintaining and repairing household items.

Question 19

An attempt by a spouse to secure influence now that will be exchanged with the other spouse at some future date is an example of the influence strategy of:

Accepted Answer

Bargaining involves negotiating terms and making compromises, where one party may offer something now in exchange for something else in the future, fitting the scenario described.

Question 20

The traditional family life cycle does not recognise the possibility of:

Accepted Answer

The traditional family life cycle typically assumes that a family consists of a married couple who have children and eventually retire. However, it does not account for the possibility of divorce, which is a common occurrence in modern society.

Quiz 9: The family