Intergenerational effects on consumer behaviour are stronger for extended families than for the more conventional nuclear families that exist in Australia.

Question

Quizplus · Accepted Answer

Studies have shown that intergenerational effects on consumer behaviour are stronger in extended families due to the closer and more frequent interactions that occur within these households. In contrast, nuclear families often have more limited interactions with extended family members and therefore may be less influenced by their consumer behaviour.

Intergenerational Effects on Consumer Behaviour Are Stronger for Extended Families