It is more important for the marketer to appeal to the user of the product than the decision maker.

Question

Quizplus · Accepted Answer

While appealing to the user is important, the decision maker ultimately has the power to approve the purchase, especially in B2B contexts or in situations where the user is not the buyer (e.g., parents buying for children). Therefore, marketers must consider both the user's needs and the decision maker's criteria.

It Is More Important for the Marketer to Appeal to the User