When the inputs of postcode and residence-neighbourhood information are added to socioeconomic factors, the resulting variables are described as:
A) geodemographics.
B) demographics.
C) psychographics.
D) lifestyles.

Question

Quizplus · Accepted Answer

The addition of postcode and residence-neighbourhood information to socioeconomic factors results in geodemographics, which is the segmentation of a population based on the combination of geographic and demographic information.

When the Inputs of Postcode and Residence-Neighbourhood Information Are Added