The opportunity for a marketer to match socioeconomic profiles of their target audiences to the audience profiles of selected advertising media is made possible when social class is determined using:
A) non-systematic measures.
B) invalid measures.
C) reputational measures.
D) objective measures.

Question

Quizplus · Accepted Answer

Objective measures, which include measures such as education level, occupation, and income, provide more reliable and accurate information about an individual's social class than non-systematic or invalid measures. Reputational measures, on the other hand, rely on subjective opinions and may not accurately reflect an individual's true social class. Therefore, using objective measures to determine social class can lead to more effective targeting of advertising media.

The Opportunity for a Marketer to Match Socioeconomic Profiles of Their