The content of verbal, written and pictorial communications (e.g. the copy and art composition of an advertisement) is the focus of:
A) value measurement instruments.
B) projective tests.
C) consumer fieldwork.
D) content analysis.

Question

Quizplus · Accepted Answer

Content analysis involves systematically analyzing the content of various forms of communication, such as verbal, written, or pictorial, in order to identify patterns or themes. This makes it the best choice for the focus of communications content. Value measurement instruments are used to measure consumers' perceptions of value, projective tests are used to uncover hidden thoughts or feelings, and consumer fieldwork involves observing consumer behavior in natural settings. While these research methods may be related to communications content, they are not focused on it exclusively.

The Content of Verbal, Written and Pictorial Communications (E