Question 1

The content of verbal, written and pictorial communications (e.g. the copy and art composition of an advertisement) is the focus of:
A) value measurement instruments.
B) projective tests.
C) consumer fieldwork.
D) content analysis.

Accepted Answer

Content analysis involves systematically analyzing the content of various forms of communication, such as verbal, written, or pictorial, in order to identify patterns or themes. This makes it the best choice for the focus of communications content. Value measurement instruments are used to measure consumers' perceptions of value, projective tests are used to uncover hidden thoughts or feelings, and consumer fieldwork involves observing consumer behavior in natural settings. While these research methods may be related to communications content, they are not focused on it exclusively.

Question 2

Consumer fieldwork helps anthropologists study the environment through field observation. All the following are distinct characteristics of field observation except:
A) it takes place mostly in a natural environment.
B) it is sometimes performed without the subject's awareness.
C) it focuses on observation of behaviour.
D) it takes place mostly in laboratory settings.

Accepted Answer

The statement "it takes place mostly in laboratory settings" is not a characteristic of field observation, but it is a characteristic of laboratory experiments. Field observation takes place mostly in natural environments where the subjects are observed in their natural behaviour.

Question 3

A card, present, cake and candles are all:
A) rituals of a birthday.
B) part of the Australian value system in celebration of a birthday.
C) artefacts associated with a birthday ritual.
D) customary items in any birthday celebration around the world.

Accepted Answer

Artefacts associated with a birthday ritual refer to physical items or symbols used in the observance of the birthday tradition, which includes cards, presents, cakes, and candles.

Question 4

Which of the following is not a distinct characteristic of field observation?
A) It takes place within a natural environment.
B) It requires the observer to be outside.
C) It is sometimes performed without the subjects' awareness.
D) It focuses on observation of behaviour.

Accepted Answer

Field observation does not necessarily require the observer to be outside; it can take place in any natural environment where the subjects are found, including indoor settings.

Question 5

The _____ serves as the basic institution that serves as the primary agent for enculturation the passing along of basic cultural beliefs, values and customs to society's newest members.
A) educational institution
B) local community
C) family
D) house of worship

Accepted Answer

The family serves as the basic institution for enculturation, as parents and other caregivers pass on cultural beliefs, values, and traditions to their children. While educational institutions, local communities, and houses of worship may also play a role in enculturation, the family is generally considered the primary agent for this process.

Question 6

A type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time identifies a:
A) cultural attachment.
B) shared meaning.
C) symbol.
D) ritual.

Accepted Answer

The description given pertains to a ritual, which involves a set of symbolic actions performed in a specific sequence and repeated over time. A ritual often carries cultural or traditional significance and may express shared meanings among a group of people.

Question 7

When research takes place within a natural environment, is performed sometimes without the subjects' awareness and focuses on observing behaviour, it would be said to have the distinct characteristics of:
A) value measurement instruments.
B) projective tests.
C) field observation.
D) content analysis.

Accepted Answer

Field observation involves conducting research in a natural environment, such as watching subjects without their awareness and observing their behavior. Value measurement instruments refer to methods for determining individuals' values, attitudes, or beliefs. Projective tests involve presenting ambiguous stimuli to individuals and analyzing their responses. Content analysis involves analyzing recorded or written material for specific themes or categories. None of these concepts are directly related to observing behavior in a natural environment.

Question 8

A particular boxer, at the beginning of each round, kisses each glove and taps them together five times. These actions would represent:
A) repetitive behaviour.
B) customs.
C) subconscious actions.
D) ritualistic behaviour.

Accepted Answer

The boxer's actions of kissing each glove and tapping them together five times before each round can be considered as a ritualistic behaviour as it is a specific sequence of actions performed in a certain way with a symbolic meaning attached to it.

Question 9

Culture is shared amongst a large group of people. A critical component that makes it possible for people to share values, experiences and customs is:
A) race.
B) ethnicity.
C) religion.
D) language.

Accepted Answer

Language is the critical component that facilitates sharing of values, experiences and customs amongst a large group of people. It enables people to communicate and understand each other's beliefs and traditions, which leads to the transmission and preservation of cultural practices over time. While race, ethnicity and religion may influence cultural practices, language plays a key role in enabling their expression and transmission.

Question 10

The capacity for people to share values, experience and customs would not be possible without a:
A) common ritual.
B) cultural attachment.
C) common language.
D) shared meaning.

Accepted Answer

Without a common language, people would not be able to effectively communicate and share their values, experience and customs with each other. Language allows individuals to express themselves and understand others, creating a foundation for cultural exchange and understanding. While common rituals, cultural attachment, and shared meaning are important, without a common language they can only be conveyed through limited means such as gestures or actions.

Question 11

When researchers become active members of the environment that they are studying rather than just observers, we call them:
A) actors.
B) imitators.
C) active-researchers.
D) participant-observers.

Accepted Answer

The term for researchers who become active members of the environment they are studying is participant-observers. This approach allows for a greater understanding of the social and cultural dynamics of the environment, but also involves potential ethical challenges and considerations.

Question 12

There are three main institutions that share the responsibility for the transfer of selected aspects of culture throughout the generations. Which of the following is not one of them?
A) Educational institutions.
B) Families.
C) Houses of worship.
D) Local communities.

Accepted Answer

Local communities are not considered one of the three main institutions responsible for the transfer of culture throughout generations. However, educational institutions, families, and houses of worship are all recognized as key players in this process.

Question 13

The particular way in which a family celebrates Christmas, the types of food they eat and even the gifts that are given are all part of a:
A) custom.
B) ritual.
C) symbol.
D) belief.

Accepted Answer

The answer of The particular way in which a family...

Question 14

Products that are associated with or somehow enhance performance of the ritual are called:
A) enhancers.
B) artefacts.
C) ritualistic aids.
D) associates.

Accepted Answer

The term "artefacts" refers to objects or things that are associated with or used in the context of a particular culture or religious practice. In the context of ritual, artefacts may be used to symbolize certain beliefs or values, or to help facilitate the performance of the ritual. Examples of ritualistic artefacts might include items such as prayer beads, candles, incense, or religious texts.

Question 15

To fulfil its ______, culture must continually evolve if it is to function in the best interests of society.
A) need-gratifying role
B) self-satisfaction role
C) selfish-desires role
D) preference role

Accepted Answer

Culture exists to serve the needs of society, and therefore it must adapt and evolve in order to continue serving those needs effectively. The other options ("self-satisfaction role," "selfish-desires role," and "preference role") do not accurately describe the purpose or function of culture in society.

Question 16

If the Federal Government was interested in evaluating the advertising claims of competitors in a specific industry, they would most likely use:
A) value measurement instruments.
B) projective tests.
C) consumer fieldwork.
D) content analysis.

Accepted Answer

Content analysis involves systematically analyzing and evaluating advertising claims, which would be the best method for the Federal Government to use in evaluating the advertising claims of competitors in a specific industry. Value measurement instruments and projective tests are more commonly used in market research for understanding consumer behavior and perceptions, and consumer fieldwork involves observing and interacting with consumers directly in their natural environments, which would not necessarily provide insight into evaluating advertising claims.

Question 17

An analysis of the promotional efforts of the members of a particular industry could be achieved via:
A) value measurement instruments.
B) projective tests.
C) content analysis.
D) consumer fieldwork.

Accepted Answer

Content analysis involves analyzing and quantifying the promotional efforts of an industry by examining materials such as advertisements, press releases, and social media posts. It is a widely used research method in communication studies and is especially useful in understanding the messaging and strategies used by an industry in its communication with consumers.

Question 18

From a marketing standpoint, it is not the ritual that is important, but the:
A) result of the ritualistic behaviour on society.
B) outcome of the ritual.
C) consistency of the ritual over time.
D) artefacts that are associated with the performance of the ritual.

Accepted Answer

The answer of From a marketing standpoint, it is not...

Question 19

Which of the following is not one of the approaches frequently used to examine culture and spot cultural trends?
A) Content analysis.
B) Consumer fieldwork.
C) Chapin's Culture Measurement Scale.
D) Value measurement instruments.

Accepted Answer

Content analysis, consumer fieldwork, and value measurement instruments are all widely used approaches to examine culture and identify cultural trends. However, Chapin's Culture Measurement Scale is not a commonly used approach in the field of cultural analysis.

Question 20

A researcher living on the streets to observe the behaviour of homeless people without disclosing his or her true identity would be using:
A) value measurement instruments.
B) field observation.
C) projective tests.
D) content analysis.

Accepted Answer

Field observation involves observing natural behavior in real-life settings. In this scenario, the researcher is observing homeless people in their natural environment without disclosing their true identity, which fits the definition of field observation. Value measurement instruments, projective tests, and content analysis are not applicable to this scenario as they involve different research methods.

Quiz 11: The influence of culture on consumer behaviour

The content of verbal, written and pictorial communications (e.g. the copy and art composition of an advertisement) is the focus of:

Consumer fieldwork helps anthropologists study the environment through field observation. All the following are distinct characteristics of field observation except:

A card, present, cake and candles are all:

Which of the following is not a distinct characteristic of field observation?

The _____ serves as the basic institution that serves as the primary agent for enculturation the passing along of basic cultural beliefs, values and customs to society's newest members.

A type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time identifies a:

When research takes place within a natural environment, is performed sometimes without the subjects' awareness and focuses on observing behaviour, it would be said to have the distinct characteristics of:

A particular boxer, at the beginning of each round, kisses each glove and taps them together five times. These actions would represent:

Culture is shared amongst a large group of people. A critical component that makes it possible for people to share values, experiences and customs is:

The capacity for people to share values, experience and customs would not be possible without a:

When researchers become active members of the environment that they are studying rather than just observers, we call them:

There are three main institutions that share the responsibility for the transfer of selected aspects of culture throughout the generations. Which of the following is not one of them?

The particular way in which a family celebrates Christmas, the types of food they eat and even the gifts that are given are all part of a:

Products that are associated with or somehow enhance performance of the ritual are called:

To fulfil its ______, culture must continually evolve if it is to function in the best interests of society.

If the Federal Government was interested in evaluating the advertising claims of competitors in a specific industry, they would most likely use:

An analysis of the promotional efforts of the members of a particular industry could be achieved via:

From a marketing standpoint, it is not the ritual that is important, but the:

Which of the following is not one of the approaches frequently used to examine culture and spot cultural trends?

A researcher living on the streets to observe the behaviour of homeless people without disclosing his or her true identity would be using: