A value instrument that could be employed to segment markets on the basis of value is the:
A) Rokeach Value Survey.
B) Mockerson Segment Analysis.
C) Masters and Johnson Survey.
D) Bacon Value Analysis.

Question

Quizplus · Accepted Answer

The Rokeach Value Survey is a commonly used tool for segmenting markets based on value. It helps categorize consumer values into two broad categories: instrumental values (related to attitudes or behavior) and terminal values (related to goals or aspirations). This information can be used to create targeted marketing messages and products that are more appealing to specific consumer segments. The other options, Mockerson Segment Analysis, Masters and Johnson Survey, and Bacon Value Analysis are not commonly used value instruments for market segmentation.

A Value Instrument That Could Be Employed to Segment Markets