Allen is examining certain beliefs, values and customs for specific groups within a society. Allen is examining a:
A) target market.
B) reference group.
C) segment.
D) subculture.

Question

Quizplus · Accepted Answer

Allen is examining beliefs, values and customs for specific groups within a society, which refers to a subculture. A subculture is a group within a society that shares a distinctive set of beliefs, values, and behaviors that differ from the larger culture. Target markets refer to the specific group of individuals or organizations that a company aims to sell its products or services to. Reference groups are groups that individuals compare themselves to and use as a basis for evaluating their own attitudes and behaviors. Segments are groups of consumers within a larger market who have similar needs and characteristics.

Allen Is Examining Certain Beliefs, Values and Customs for Specific