English-speaking background (ESB) Australians and non-English-speaking background Australians, each with their own sets of customs and beliefs are both examples of which of the following?
A) Reference groups.
B) Market segments.
C) National cultural group.
D) Subcultural groups.

Question

Quizplus · Accepted Answer

Both ESB and NESB Australians have their own unique sets of customs and beliefs, which sets them apart from the dominant culture in Australia. As such, they can be considered subcultural groups. Reference groups are groups that a person identifies with and uses as a basis for comparison in forming attitudes, beliefs and behaviors. Market segments are groups of consumers that share common characteristics and are likely to be interested in the same products or services. National cultural groups are groups of people who have a shared heritage, ethnicity or language.

English-Speaking Background (ESB) Australians and Non-English-Speaking Background Australians, Each with Their