A well-defined and well established subculture is a desirable market segment for marketers.
Correct Answer:
Verified
Q39: A firm appealing to Generation X as
Q40: The age category that has low levels
Q41: The elderly can also be segmented in
Q42: One way to segment the elderly into
Q43: Three factors are driving the growth of
Q45: Subcultures are limited to race, religion, nationality
Q46: Working women tend to do all the
Q47: The members of a subculture are homogenous.
Q48: The extent of marketing activities to ethnic
Q49: Subcultural analysis enables a marketing manager to
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