The extent of marketing activities to ethnic groups can be gauged by the strength of the ethnic press in Australia.
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Q43: Three factors are driving the growth of
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Q45: Subcultures are limited to race, religion, nationality
Q46: Working women tend to do all the
Q47: The members of a subculture are homogenous.
Q49: Subcultural analysis enables a marketing manager to
Q50: Membership in each subculture will provide its
Q51: Which of the following is not one
Q52: In a society like Australia, promotional strategies
Q53: It is reasonable to expect members of
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