William is in on the market to purchase a new car. Due to him thinking that Korean car brands are of a lower standard and quality than Japanese car brands he avoids purchasing a Korean car. This is an example of?

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Quizplus · Accepted Answer

William's perception that Korean car brands are of a lower standard and quality than Japanese car brands is an example of animosity towards the country of origin effect. The country of origin effect is a psychological phenomenon where consumers hold certain beliefs and attitudes towards products based on where they come from. In this case, William's belief that Korean cars are inferior to Japanese cars is an example of a negative country of origin effect.

William Is in on the Market to Purchase a New