A firm's success in marketing a product or service in a number of foreign countries is likely to be influenced by how similar the _____, _____ and _____ are that govern the use of the product in the various countries.

Question

Quizplus · Accepted Answer

Beliefs, values, and customs are key factors that influence how a product is perceived and used in different countries. These elements directly affect consumer behavior and can significantly impact a firm's marketing strategy and product adaptation needs.

A Firm's Success in Marketing a Product or Service in a Number