A global strategy with a uniform product and a uniform message would be made up of which product and communications strategy?

Question

Quizplus · Accepted Answer

A global strategy with a uniform product and a uniform message requires a standardised product and communication strategy. This means that the same product and message will be used across all markets in order to create a consistent brand image and ensure economies of scale in production and marketing.

A Global Strategy with a Uniform Product and a Uniform