Product standardisation appears to be most successful products that approach either end of the _______ continuum.

Question

Quizplus · Accepted Answer

High-tech products (e.g. electronics, software) and high-touch products (e.g. luxury goods, experiences) are more likely to be successfully standardized as they often have clear and consistent features that can be easily replicated. In contrast, products that fall in the middle of the continuum may require more customization to meet the needs of different market segments. Therefore, A) high-tech-high-touch is the best choice.

Product Standardisation Appears to Be Most Successful Products That Approach