Advertisements for high-involvement, high-touch products tend to use more _____ appeals emphasise visual images.

Question

Quizplus · Accepted Answer

High-involvement, high-touch products involve a strong emotional connection with the consumer, therefore advertisements for these products tend to use emotional appeals to connect with the audience. These emotional appeals are often conveyed through visual imagery to create a memorable impression on the consumer.

Advertisements for High-Involvement, High-Touch Products Tend to Use More _____