Which of the following most accurately describes stage one of the product recognition continuum for multinational marketing?
A) Local consumers have heard or read of a brand marketed elsewhere but cannot get it at home; a brand is 'alien' and unavailable but may be desirable.
B) Local consumers accord imported brand 'national status'; that is, its national origin is known but does not affect their choice.
C) Local consumers view a brand made elsewhere as 'foreign', made in a particular country but locally available. The fact that the brand is foreign makes a difference in the consumer's mind, sometimes favourable, sometimes not.
D) A brand owned by a foreign company is made (wholly or partly) domestically and has come to be perceived by locals as a local brand; its foreign origins may be remembered but the brand has been 'adopted'.
Correct Answer:
Verified
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