The framework for alternative global marketing strategies is:
A) a 3x6 matrix with varying degree of globalisation or localisation.
B) a 4x4 matrix with different levels of customisation.
C) a 2x2 matrix which consider a range from a global to local strategy.
D) none of the above.
Correct Answer:
Verified
Q29: Product standardisation appears to be most successful
Q30: When two values are adjacent in the
Q31: Which of the following most accurately describes
Q32: Which of the following advertising components has
Q33: Globally accepted products such as 'wi-fi' and
Q35: _-involvement products in the mid-range of the
Q36: When local consumers accord imported brand 'national
Q37: When a brand owned by a foreign
Q38: Low-involvement products in the mid-range of the
Q39: Brands that tend to target a more
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