When local consumers accord imported brand 'national status'; that is, its national origin is known but does not affect their choice (e.g. Foster's beer worldwide, Ford cars in southern Europe) it means that the product is at stage ____ of the product recognition continuum for multinational marketing.

Question

Quizplus · Accepted Answer

Stage three of the product recognition continuum is when the product is recognized as an import, but the country of origin doesn't affect the consumer's choice. In this case, the consumers recognize the national origin of the product but it doesn't influence their decision, indicating that the product is at stage three.

When Local Consumers Accord Imported Brand 'National Status'; That Is