When a brand owned by a foreign company is made (wholly or partly) domestically and has come to be perceived by locals as a local brand (for example: Sony in the United States), it would be said this product is at what stage of the product recognition continuum for multinational marketing?

Question

Quizplus · Accepted Answer

At stage 4 of the product recognition continuum for multinational marketing, a brand owned by a foreign company is made domestically and has come to be perceived by locals as a local brand. This stage reflects a high level of integration and acceptance within the local market.

When a Brand Owned by a Foreign Company Is Made