The country of origin effect only applies in situations where the consumer has a positive attitude to the country of origin.

Name: The country of origin effect only applies in situations where the consumer has a positive attitude to the country of origin.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The country of origin effect can also apply in situations where the consumers have a neutral or negative attitude to the country of origin, although it may have a weaker impact on their purchasing decisions.

The Country of Origin Effect Only Applies in Situations Where