McDonald's is a firm that tries to localise its advertising to consumers in each of the cross-cultural markets in which it operates. This means that they adopt which of the following strategies?

Question

Quizplus · Accepted Answer

McDonald's adopts an adaptive global marketing strategy, which allows the firm to adapt its marketing messages and approach to fit the local culture and consumer preferences in each market they operate in. This approach recognizes the differences in consumer behavior, cultures, and marketing regulations globally, and adapts marketing messages and strategies accordingly. This strategy combines some aspects of global standardization and local customization to achieve marketing success in different environments while maintaining a consistent brand image.

McDonald's Is a Firm That Tries to Localise Its Advertising