Within the model of relations among motivational types of values, higher-order value types and bipolar value dimensions, cultures that are open to change tend to have high levels of conversion also.

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Cultures that are open to change typically prioritize values such as self-direction and stimulation, which are opposite to conservation values (tradition, conformity, security) on the spectrum of Schwartz's Theory of Basic Human Values. Conservation focuses on preserving the status quo and avoiding change, making it unlikely for a culture that is open to change to also have high levels of conservation.

Within the Model of Relations Among Motivational Types of Values