Ronald McDonald has been renamed Donald McDonald in Japan, because the Japanese language does not contain the 'R' sound. This is an example of an adaptive global marketing strategy.

Question

Quizplus · Accepted Answer

This statement is true. McDonald's adapted its marketing strategy by renaming Ronald McDonald to Donald McDonald in Japan as the Japanese language does not include the 'R' sound. This is an example of how global companies need to adapt their marketing strategies to fit the local language and culture of their target market.

Ronald McDonald Has Been Renamed Donald McDonald in Japan, Because