Within an acculturation process marketers must learn everything that is relevant about the usage or potential usage of their products and product categories in the foreign countries in which they plan to operate.

Question

Quizplus · Accepted Answer

This statement is true. Marketers need to understand the local culture, preferences, and attitudes towards their products and categories to develop effective marketing strategies in foreign countries. This is a part of the acculturation process, which involves adapting to a new culture or environment.

Within an Acculturation Process Marketers Must Learn Everything That Is